The Case
IP Australia reports that an international application (origin Australia) must be based on an existing national trademark application or registration referred to as the basic trademark.
Trademark protection in the United States
If you are thinking about expanding your business and entering the US market, it is important to understand how to protect your brand. The US is a huge opportunity for business and having the legal right to protect your brand can be your most valuable marketing tool.
One aspect of protecting a brand is trademark registration. Your trademark is the way to show customers who you are. The more successful your business, the more valuable the trademark.
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