Brand protection in the fashion industry

The World Trademark Review released a Special Report in Q3 2023 declaring that the global fashion and luxury industry is undergoing an unprecedented transformation marked by rapidly evolving consumer preferences, technological advancements and a borderless digital landscape.

Trademark Heaven has experienced increased reports from clients about product counterfeiting and trade mark infringements causing reputational harm.

It is an arduous task nuetralising this behaviour from a jurisdictional perspective, regardless of the regulatory platforms in place. Mark Davis, Founder/CEO of Trademark Heaven, has intelligence/investigative experiences in many countries and holds a number of law/arbitration degrees.